This project originated from a one-day design sprint centered on creating something inspired by a movie or TV show. The challenge was to design a final piece that felt authentic to the fictional world it belonged to. I chose the beloved early-2000s drama One Tree Hill as the creative foundation for this project.
Baker Man was developed as a collaborative extension of the existing baby clothing store, partnering with Karen’s Café to introduce baby-safe baked goods. The shared space allowed cookies baked by Karen’s Café to be sold alongside baby apparel, creating a cohesive brand experience that strengthened both businesses.
Logos
Illustrations/Brand Assets
Cookie Bag Labels
'Surprise Inside' Coupons
Packaging
