The Only One Ocean brand campaign arose from a design challenge centered on creating a visually captivating narrative using a series of icons. The vision was to utilize the icon set as identifiers for a new Gap product line. Each icon was carefully crafted to represent a specific endangered or protected ocean animal, with a portion of the proceeds from each section directly supporting the corresponding species. With a primary aim to elevate awareness about endangered and protected ocean animals, the campaign seeks to inspire consumers to join the wave of change and actively contribute to this crucial cause.
Campaign Development
Icons
Brand Campaign Logo
Promotional Social Media Post
Promotional Social Media Post
Instagram Copy
Making waves with fashion that cares! Excited to announce our collaboration with @oceana, where style meets sustainability to protect our oceans' precious inhabitants. Every purchase from our exclusive collections will send a ripple of support directly to Oceana's conservation efforts. Let's dive in and make a difference for our planet! #gapxoceana #protectouroceans #fashionforacause
Icon Website Application
